关税大棒下，韩妆选择继续蚕食美国市场

Core Viewpoint - South Korean cosmetics brands are actively negotiating with major U.S. retailers to expand their presence in the U.S. market, despite uncertainties caused by tariffs [1] Group 1: Market Expansion - Brands such as Tirtir, d'Alba, Torriden, and Beauty of Joseon are seeking to enter U.S. retail shelves after achieving significant success in the online market [1] - In 2024, South Korea is projected to become the world's third-largest cosmetics exporter, following France and the U.S., and will surpass France to become the largest cosmetics exporter to the U.S. [1] Group 2: Tariff Impact - The current 10% tariff is considered manageable by South Korean exporters, but the potential increase to 25% in July could lead to slight price increases for consumers [1] - Despite the decline in exports to their largest overseas market due to tariff uncertainties, strong demand in the U.S. is expected to mitigate some of the negative impacts [1]