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对标苹果智能眼镜?Meta押注超轻薄头显
Jing Ji Guan Cha Wang·2025-06-05 07:16

Group 1 - Meta has officially canceled the upgrade projects for its VR product Quest 4 and is shifting focus to the development of a lightweight open headset called "Puffin," aiming for a 2026 release [1][2] - The "Puffin" headset will weigh less than 110 grams and feature a split architecture, with core hardware externalized to a pocket-sized device, significantly reducing head burden [2][4] - Meta's Reality Labs division has seen a decline in revenue, with the initial success of Quest 3S not sustaining in subsequent sales, while Ray-Ban Meta smart glasses remain a highlight [2][7] Group 2 - Apple's first smart glasses are expected to feature a custom processor based on the Apple Watch chip, focusing on energy efficiency and multi-camera visual recognition capabilities [3][4] - Both Meta and Apple view their upcoming smart glasses as "transitional products," aiming to capture user attention through lightweight design and AI functionalities, paving the way for future AR glasses [4][5] - The competition between Meta and Apple is not only about hardware technology but also about ecosystem advantages, with Meta leveraging its social user base and AI advertising, while Apple relies on its existing device ecosystem [7]