Core Viewpoint - Lantu aims to position the Lantu FREE+ as a second blockbuster model in the competitive new energy five-seat SUV market, targeting to enter the top three in sales [1][3] Product Development - The Lantu FREE+ is a strategic model developed over four years with an investment exceeding 500 million yuan, featuring 1,366 product upgrades, 82 of which are market-leading in its class [1][2] - The vehicle will introduce the new "Xiaoyao Cabin 2.0," equipped with Huawei's HarmonySpace 5 and ADS 4, enhancing user experience through intelligent and convenient mobility solutions [1][2] User Experience and Technology - The HarmonySpace 5 cabin emphasizes user-friendly interaction and seamless experience, featuring advanced voice recognition and a vast array of media resources accessible via a 15.6-inch 2K smart screen [2] - The integration of over 50,000 mobile applications and innovative HSpace-Link technology allows for effortless connectivity with external devices, providing a personalized smart cabin experience [2] Market Performance - In May, Lantu's sales surpassed 10,000 units, reaching 10,022 vehicles, a year-on-year increase of 122%. Cumulatively, sales from January to May totaled 46,075 units, reflecting an 85% year-on-year growth [2] - The company aims to achieve an annual sales target of 200,000 units, with expectations of selling 20,000 units monthly for the Lantu FREE+ [3] Industry Insights - The high-end market for new energy vehicles is seen as a critical area for Chinese brands, with success in this segment reflecting the maturity of China's automotive supply chain [3][5] - The company emphasizes the importance of avoiding price wars and chaotic competition, advocating for price reductions based on technological innovation and management efficiency rather than blind price cuts [3][4]
争做央国企新能源第一品牌 岚图能否将FREE+打造成新爆款
Zhong Guo Qing Nian Bao·2025-06-05 07:29