Capgemini becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovation

Core Insights - Capgemini has become the Official Technology Partner for the Tour de France and Tour de France Femmes avec Zwift until 2029, focusing on driving innovation in professional cycling through technology and AI [2][5][8] Group 1: Partnership Details - The partnership includes 14 international cycling events, such as La Vuelta, Paris-Roubaix, and five standalone women's races, enhancing the global cycling community [2][4] - Capgemini will leverage its expertise in digital innovation and AI to support these events over the next five years, aiming to enhance performance insights and engage fans [5][6] Group 2: Impact on Fan Engagement - In 2024, the Tour de France achieved over 1 billion TV viewed hours across 190 countries, with nearly 100 million website visits and 1.6 billion social media impressions, indicating a strong fan engagement potential [5] - The partnership aims to promote new digital solutions to enhance the fan experience and engage new communities [8][9] Group 3: Capgemini's Broader Strategy - This partnership expands Capgemini's sports sponsorship portfolio, emphasizing technological innovation and high performance [6][7] - Capgemini operates in over 50 countries, targeting regions with strong cycling fanbases, which will help promote the cycling events internationally [6][10]