“多半”只是商标，企业玩文字游戏得不偿失

Core Points - The controversy surrounding the "Duoban" (多半) slogan of White Elephant instant noodles highlights a significant issue of consumer trust and brand integrity in marketing practices [1][2][3] - The use of ambiguous language in branding, such as registering common phrases as trademarks, is seen as a manipulation of consumer perception, leading to potential legal and ethical violations [2][3] - The incident reflects a broader trend in the industry where companies prioritize short-term sales over long-term brand reputation, risking irreversible damage to their image [2][3] Company Summary - White Elephant's marketing strategy of using "Duoban" as a trademark instead of a weight descriptor has sparked consumer backlash and raised questions about the company's integrity [1][2] - The company's response to the controversy, including an apology, indicates recognition of the potential long-term consequences of such marketing tactics [2] Industry Summary - The incident is part of a larger pattern in the food and consumer goods industry where misleading marketing practices are becoming more common, leading to a "broken windows effect" [2] - Regulatory bodies are urged to enhance trademark examination standards to prevent consumer deception through the registration of everyday language as trademarks [3] - The shift from "traffic economy" to "retention economy" in the Chinese market emphasizes the need for companies to focus on genuine product innovation rather than clever marketing gimmicks [2][3]