随手播港股IPO：营收不足1亿元市场份额仅1% 客户及供应商集中度高但频繁变动

Core Viewpoint - Suishoubos, a comprehensive solution provider based in Guangzhou, China, focuses on offering integrated SaaS solutions to clients in the entertainment, social networking live streaming, precision marketing, and new retail sectors. The company has recently submitted its listing application to the Hong Kong Stock Exchange, with Ping An Securities (Hong Kong) as the sole sponsor [1][2]. Financial Performance - Suishoubos has shown continuous revenue growth, achieving revenues of 0.45 billion, 0.51 billion, and 0.99 billion CNY for the years 2022, 2023, and 2024 respectively. The net profit for the same years was 0.32 billion, 0.26 billion, and 0.38 billion CNY, while the net cash from operating activities was 0.37 billion, 0.39 billion, and 0.12 billion CNY [4]. - The significant revenue increase in 2024 was primarily driven by the introduction of an online marketing solution service, which contributed 0.36 billion CNY, accounting for 36.3% of total revenue. However, the associated customer acquisition costs were high at 0.35 billion CNY, resulting in a low gross profit margin of only 2.72% [4]. Market Position - Suishoubos ranks tenth in the Chinese enterprise live streaming SaaS solutions market, with a market share of only 1% as of 2024 [2]. - The company has a high customer concentration, with the top five customers accounting for 100%, 90.6%, and 67.7% of sales over the reporting period. However, the loyalty of these customers is low, as evidenced by frequent changes in the top five customer list [8][10]. Customer and Supplier Dynamics - The number of recurring customers increased from 4 to 7, but their contribution to revenue decreased from 0.41 billion to 0.36 billion CNY, with their share of total revenue dropping from 90.60% to 35.97% [10]. - Suishoubos also faces high supplier concentration, with purchases from the top five suppliers accounting for approximately 88.5%, 98.2%, and 89.1% of total purchases during the reporting period [12]. Employee Metrics - The company has experienced high employee turnover rates, with rates of 100%, 37.3%, and 67.9% over the reporting years [7]. - The total number of employees increased from 39 in 2022 to 56 in 2024, with a notable increase in female employees from 13 to 21 during the same period [6]. Research and Development - Concerns have been raised regarding Suishoubos's research and development capabilities, as the company has only registered 3 patents to date and does not separately disclose R&D expenses in its financial statements [5].