Core Viewpoint - The launch of the Dongfeng Nissan N7 marks a significant entry into the competitive 150,000 RMB electric vehicle market, showcasing advanced comfort, technology, and safety features that cater to Chinese consumer demands [3][22]. Group 1: Product Features - The Dongfeng Nissan N7 features a spacious design with a 2915mm wheelbase, achieving a C-class space in a B-class vehicle, and boasts an 83% usable area rate [6][10]. - The vehicle includes advanced comfort features such as AI zero-pressure cloud mattress seats with 49 sensors, 14-way adjustments, and a 12-point massage function, enhancing the overall passenger experience [8][10]. - The N7 is equipped with the new NISSAN OS system, which supports a variety of interactive features and applications, ensuring a smooth user experience [12][14]. Group 2: Market Positioning - The N7 is positioned as a "disruptor" in the 150,000 RMB pure electric market, achieving over 10,000 pre-orders within 18 days and a total of 17,215 pre-orders in 35 days post-launch [3][22]. - The vehicle is available in five different versions, catering to a wide range of consumer preferences, with the entry-level Air version offering significant features at under 120,000 RMB [16][22]. Group 3: Safety and Quality Assurance - Safety is a primary focus for the N7, featuring a high-strength cage structure and advanced battery protection technologies, ensuring a high level of safety for users [18][20]. - The vehicle is developed under Nissan's global quality control system, undergoing extensive testing and validation to ensure reliability and safety [20]. Group 4: Consumer Incentives - Dongfeng Nissan is offering limited-time purchase incentives, including up to 19,888 RMB in benefits and additional trade-in subsidies, enhancing the vehicle's competitive edge in the market [22]. - The N7 also provides a lifetime warranty on its battery system and complimentary roadside assistance, addressing consumer concerns regarding long-term ownership [20][22].
重塑王者本色,东风日产N7实力、诚意具备
Zhong Guo Jing Ji Wang·2025-06-05 09:52