Di Yi Cai Jing·2025-06-05 10:38Group 1 - The core focus of the article is the increasing competition in logistics efficiency among e-commerce platforms during the 618 shopping festival, with a specific emphasis on the collaboration between Taobao Tmall and SF Express to enhance delivery speed [1][2] - Taobao Tmall has launched a high-quality logistics service brand called "Jisu Shangmen," which aims to provide next-day delivery for participating products, enhancing consumer choice and recognition [1][2] - The initial phase of the "Jisu Shangmen" service involves a pilot program with select merchants, and after successful testing, it will be opened to all merchants on the platform [1][2] Group 2 - The logistics experience manager at Taobao Tmall highlighted that superior logistics capabilities will become a crucial competitive metric for merchants, with those meeting standards receiving more platform resources [2] - The article notes that consumers can now filter products by "next-day delivery" on Taobao, indicating a shift towards more immediate delivery options [2][3] - JD Logistics has also announced its own initiatives to enhance delivery efficiency during the 618 festival, indicating a broader trend in the industry towards improving logistics capabilities [3] Group 3 - The CEO of iiMedia Consulting emphasized that quality logistics services can significantly boost merchant visibility and sales during the 618 festival, as consumer expectations for delivery speed continue to rise [3] - The demand for faster delivery options, such as next-day, same-day, and hourly delivery, is increasing, prompting merchants to optimize their logistics processes while managing costs [3] - The competition in the logistics sector is expected to intensify as e-commerce platforms expand their demand for timely deliveries, leading to new challenges for logistics companies in optimizing processes and enhancing efficiency [3]