Core Insights - The poultry farming industry in Yanggu County, Shandong Province, is undergoing an innovative insurance transformation to address various risks faced by farmers [1][2] - Traditional poultry insurance primarily covers disease-related risks, but there is a growing need for coverage against natural disasters and unexpected incidents [2][3] - A new specialized insurance product has been developed to cover major disaster risks, including power outages, natural disasters, and accidents, effectively filling a market gap [2][5] Industry Challenges - Poultry farmers are particularly concerned about risks such as power outages and natural disasters, which can significantly impact their operations [2][3] - The reliance on modern temperature control facilities makes the industry vulnerable to sudden disruptions, necessitating comprehensive insurance solutions [2] Product Innovation - The new insurance product, set to launch in June 2024, includes coverage for three major risk categories: power outages leading to temperature control failures, natural disasters like storms and floods, and accidents such as fires and explosions [2][5] - This product is designed to meet the specific needs of the poultry farming industry, providing a tailored solution to address critical risks [2] Service Enhancement - The insurance company has introduced a subsidy-based insurance model to lower costs for poultry farmers, combining government subsidies with commercial insurance [5][6] - A collaborative mechanism between the government and the insurance company has been established to ensure effective implementation of the insurance scheme [5][6] Financial Impact - The new insurance initiative has attracted significant social investment, with a reported leverage of 5.3 times the government subsidy [6] - As of April 2025, the insurance has covered over 7 million poultry, providing risk protection exceeding 200 million yuan [6] Commitment to Rural Development - The insurance company aims to enhance service efficiency, promising rapid response times for claims and payments [6] - The company is committed to supporting national agricultural policies and promoting innovative insurance solutions tailored to local agricultural characteristics [6]
全省首创 直击痛点——人保财险山东分公司创新开办家禽养殖重大灾害保险