digihuman(835670) 每日经济新闻· Mei Ri Jing Ji Xin Wen·2025-06-05 11:46Core Insights - JD.com has launched the "JD Customized Digital Human" for brand merchants, enhancing its live-streaming capabilities with personalized digital avatars that operate 24/7 [1][3] - The new digital humans are designed to closely resemble real people, capable of natural movements and synchronized speech, catering specifically to categories like fashion, beauty, and luxury [3] - The introduction of AI technology allows these digital humans to utilize effective sales techniques from top industry hosts, enabling seamless interaction and sales conversion [3] Group 1: Product Features - The "JD Customized Digital Human" offers personalized adjustments based on brand needs, aiming to match the performance of top live-streaming hosts [1][3] - It supports various live-streaming formats, including product demonstrations, live trials, and interactive sessions, enhancing viewer engagement [3] - A specific example includes the customized avatar for the snack brand "Three Squirrels," which has generated over 10 million yuan in sales even during low-traffic hours [3] Group 2: Market Performance - During the "618" shopping festival, JD.com reported over 200% year-on-year growth in transaction volume, order quantity, and number of users within the first hour [3] - More than 20,000 brands saw their transaction volumes increase by over three times compared to the previous year, with certain categories experiencing a 380% increase in sales [3] Group 3: Industry Context - Digital humans are seen as a suitable medium for traditional e-commerce platforms, providing coverage during typically low-traffic periods [4] - Major internet companies like JD.com and Alibaba are investing in advanced AIGC and digital human technologies, giving them a competitive edge in the live-streaming e-commerce sector [4]