Magnite Integrates Anoki ContextIQ Platform and AI Copilot to Bring Scene Level Targeting to CTV

Core Insights - Magnite has integrated Anoki ContextIQ, a multimodal AI platform for contextual video intelligence, into its SpringServe platform, enhancing CTV advertising capabilities [1][2] - This integration allows for scene-level contextual targeting, providing advertisers with tools to align campaigns with content and improve monetization opportunities for publishers [2][3] Company Overview - Magnite is the largest independent sell-side advertising company, facilitating monetization across various formats including CTV, online video, display, and audio [4] - The company operates globally with offices in major cities across North America, EMEA, LATAM, and APAC [4] Technology and Innovation - Anoki ContextIQ analyzes scene content, sentiment, and brand safety, offering greater transparency and emotional resonance for advertisers [2][3] - The integration aims to enhance the advertising experience by providing a comprehensive view of scene-level analysis, allowing for more precise and brand-safe advertising [3] Industry Impact - The partnership between Magnite and Anoki is positioned to redefine ad breaks in CTV by leveraging AI to capture the full context of scenes, thus improving the relevance of ads [3] - A+E Global Media highlights the value of this integration in delivering more relevant and resonant advertising experiences to viewers [3]