Omnicom Named World's Most Effective Holding Group in 2024 Effie Index®

Group 1 - Omnicom has been named the Most Effective Holding Group in the 2024 Effie Index, marking the second consecutive year and third time in four years for this recognition [1][4] - Among Omnicom's agency networks, BBDO Worldwide ranked third and DDB Worldwide ranked fourth as the Most Effective Agency Networks, while AlmapBBDO was recognized as the Most Effective Agency Office globally for the second consecutive year [2] - Omnicom was recognized as the 1 Holding Group in Latin America, with BBDO Worldwide as the top agency network and AlmapBBDO as the top agency in the region [2] Group 2 - John Wren, Chairman and CEO of Omnicom, emphasized the importance of adapting to technological advancements and shifting consumer expectations, highlighting the company's commitment to delivering meaningful results for clients [3] - The Effie Index ranks agencies, marketers, brands, networks, and holding companies based on data from Effie Awards competitions, making it the most comprehensive global ranking of marketing effectiveness [3] - Traci Alford, Global CEO of Effie Worldwide, noted that earning a place on the Index reflects a consistent ability to deliver impactful work, underscoring Omnicom's commitment to a culture of effectiveness [4] Group 3 - The recognition from the Effie Index follows several other accolades for Omnicom in 2024, including being named Holding Company of the Year by Gerety, MediaPost, and WARC for its Effective 100 list [4] - Omnicom operates as a leading provider of data-inspired, creative marketing and sales solutions, serving over 5,000 clients in more than 70 countries [6] - The company offers a wide range of services including advertising, strategic media planning and buying, precision marketing, and public relations [6]