美团（3690.HK）连日上涨，618 大促成股价催化剂？

Core Viewpoint - Meituan-W (03690.HK) has shown significant stock performance, with a 2.63% increase on June 5, and an 11.59% rise over the past eight trading days, outperforming competitors like JD Group (09618.HK) and Alibaba (09988.HK) [1] Group 1: Meituan's Performance and Market Strategy - Meituan's participation in the 618 shopping festival has been marked by a successful entry into the market through a combination of food delivery and flash purchase services, resulting in impressive sales figures [1] - During the first week of the 618 event, new customer growth was substantial, with nearly 60% of new customers being born after 1995, leading to over 50 product categories seeing sales growth exceeding 100% compared to the previous year [1] - Specific categories such as liquor, smart devices, and electronic education products saw remarkable sales increases, with liquor sales growing nearly 19 times and smart devices over 8 times [1] Group 2: E-commerce Industry Trends - Analysts suggest that the e-commerce industry in China is undergoing a silent revolution, with platforms shifting from aggressive price promotions to simplified discount strategies and enhanced service offerings [2] - Major platforms like Taobao and JD have moved towards direct discounts and service enhancements, indicating a shift in competitive strategy from price wars to service wars [2] - The current 618 event is seen as a critical battle for instant retail, which is reshaping the e-commerce landscape [3] Group 3: Instant Retail Market Dynamics - Meituan's flash purchase model, characterized by no pre-sale and half-hour delivery, directly challenges traditional e-commerce operational logic, addressing consumer impatience with long pre-sale periods [4] - Research indicates that over 50% of consumers born after 1995 prefer same-day or even half-day delivery, with 7% demanding delivery within two hours [4] - Morgan Stanley predicts that by 2030, the instant retail market in China will grow to 2 trillion RMB at a compound annual growth rate of 20% [5] - The competition for offline channel resources is intensifying, with Meituan collaborating with numerous digital stores and other platforms enhancing their instant delivery capabilities [5]