2025上海国际MCN大会在沪隆重开幕

Core Insights - The Shanghai International MCN Conference aims to enhance the live-streaming economy with a global perspective, gathering top digital advertising companies, MCN institutions, e-commerce platforms, and industry leaders [1][2][5] Group 1: Event Overview - The conference, held on June 5, 2025, at the Shanghai International Procurement Exhibition Center, is guided by various governmental bodies and features over 800 participants from 10 countries and 10 provinces in China [1][2] - The event spans two days and includes a combination of exhibitions and discussions to foster collaboration between brands and MCN institutions [7][21] Group 2: Industry Development - The Shanghai International MCN Conference is positioned as a key platform for the digital advertising industry, focusing on building a new ecosystem and supporting the transition of MCN institutions from traffic operation to full industry chain services [5][6] - The digital advertising sector in Shanghai has seen significant growth, with the advertising industry in the region achieving over 40 billion yuan in revenue in 2024 [6] Group 3: International Collaboration - The conference emphasizes international cooperation, aiming to help Chinese brands expand globally and enhance cultural exchange through innovative and international approaches [10][14] - A notable initiative includes the "MCN Empowering the Yangtze River Delta Industrial Innovation Belt" to promote collaboration among cities along the belt, creating a trillion-level cultural tourism consumption corridor [11] Group 4: Trends and Insights - The digital advertising industry is undergoing a transformation, moving beyond traditional traffic models to more complex and refined strategies, as highlighted in the "2025 China MCN Development Report" [16][17] - Industry leaders discussed the importance of balancing content and commercial objectives, emphasizing the need for a user-centered, data-driven approach to e-commerce live streaming [19] Group 5: Ecosystem and Recognition - The conference featured a "Good Products Street" showcasing over 160 brands across various categories, facilitating deep connections between brands and digital advertising enterprises [20] - Awards were presented to recognize outstanding MCN institutions and brands in various categories, highlighting leaders in content ecology, technology application, and global exploration [20]