荔枝“开门红”！阳江这场推介会带动销售2.6亿元

Core Viewpoint - The recent promotional event for lychee in Yangjiang has successfully generated significant sales, indicating a strong market demand and effective marketing strategies for local agricultural products [4][22]. Group 1: Event Overview - The lychee promotional event took place on June 5, 2025, in Yangxi County, attracting over 200 representatives from enterprises, growers, and buyers nationwide [3][6]. - The event facilitated the intention to purchase 22,000 tons of lychee, resulting in a sales amount of 260 million yuan [4][22]. Group 2: Agricultural Development - Yangjiang is recognized as a major lychee production area in Guangdong Province, focusing on enhancing the marketing of lychee to support rural revitalization and economic growth [7][9]. - The local government aims to upgrade the entire lychee industry chain, transforming lychee from a local specialty into a significant economic driver [11][12]. Group 3: Product Quality and Variety - The event showcased high-quality lychee varieties such as "Jumeiren," "Feizixiao," and "Lingfengnuo," which attracted attention from buyers and visitors [14][18]. - Yangjiang's lychee planting area is approximately 320,000 acres, accounting for about 8% of the province's total, with an expected production of 190,000 tons, representing a growth of over 25% compared to previous years [36][38]. Group 4: Sales Channels and Strategies - Strengthening the connection between production and sales is crucial for expanding the lychee industry, with local cooperatives actively participating in various sales events [23][25]. - The introduction of online sales and partnerships with influencers has enhanced the visibility and sales of lychee, particularly premium varieties [33][35].