中国经济样本观察·一“业”成名丨足不出县！“链”出来的健身器材大产业

Core Insights - Ningjin County, with an area of less than 900 square kilometers, hosts 2,986 fitness equipment companies, accounting for 70% of China's commercial fitness equipment market and exporting to over 170 countries and regions [2] - The local fitness equipment industry has a localization rate of over 95%, allowing complete production processes from design to sales within the county, supported by advanced digital management and increased R&D investment [4][9] - The industry has evolved from "wild growth" to "meticulous cultivation," with local government initiatives enhancing brand building and market expansion, leading to significant participation in domestic and international exhibitions [11] Industry Development - In 2024, the annual output value of Ningjin's fitness equipment industry is expected to exceed 13.9 billion yuan, with nearly 10 billion yuan in export value, representing 70% of total output [13] - The industry showcases strong core competitiveness through continuous breakthroughs in R&D, production, and intelligent applications, enriching product lines and meeting diverse market demands [9] - The Ningjin Fitness Equipment Exhibition features over 300 companies and more than 1,000 product varieties, facilitating direct supply-demand connections with over 1,000 professional buyers [11]