未摘先订5000吨！汕尾荔枝“圈粉”京津冀

Core Viewpoint - The article highlights the successful promotion and sales of Shantou lychee in the Beijing-Tianjin-Hebei region, with a focus on establishing a stable supply chain and enhancing brand recognition for Shantou lychee in northern markets [5][52]. Group 1 - A research team from Shantou, including representatives from the agricultural and business sectors, conducted a market connection event in Baoding, Hebei, to promote Shantou lychee [2][3]. - The event aimed to facilitate the direct delivery of Shantou lychee to the Beijing-Tianjin-Hebei consumer market, enhancing the brand's presence in northern regions [4][5]. - Shantou is the largest lychee production area in eastern Guangdong, with an estimated planting area of approximately 250,000 acres and a projected production of over 100,000 tons this year [13][14]. Group 2 - The Shantou lychee industry is undergoing a transformation from bulk sales to more refined marketing strategies, including product quality improvements and branding efforts [8][36]. - The collaboration with Hebei Shouheng Agricultural Products Co., which is a major distribution hub in northern China, is expected to significantly enhance the market reach of Shantou lychee [26][50]. - The event resulted in a procurement agreement for 5,000 tons of Shantou lychee, indicating strong demand and potential for growth in the northern market [39][40]. Group 3 - The Shantou lychee varieties, such as "Feizi Xiao" and "Guiwei," are recognized for their superior quality and late market entry, making them well-suited for northern consumer preferences [45]. - The integration of technology and offline channels is helping to elevate the Shantou lychee brand, paving the way for higher market penetration and farmer income [9][10]. - Future plans include continued face-to-face connections between Shantou lychee producers and northern market buyers to further expand market opportunities [54].