AUTOHOME(US:ATHM) Jin Rong Jie·2025-06-05 15:20Core Viewpoint - The financial performance of Autohome (ATHM) shows a decline in both revenue and net profit for the year ending December 31, 2024, indicating potential challenges in the automotive online service market [1][2]. Financial Performance - Autohome's total revenue for the year ending December 31, 2024, is projected to be 7.04 billion RMB, representing a year-on-year decrease of 2.01% [1]. - The net profit attributable to the parent company is expected to be 1.681 billion RMB, reflecting a year-on-year decline of 13.13% [1]. Company Overview - Autohome is a leading online service platform for automotive consumers in China, aiming to reduce decision-making and transaction costs in the automotive industry through technology [2]. - The company provides a variety of content types, including original professional content (OGC), professional generated content (PGC), user-generated content (UGC), and AI-generated content, along with a comprehensive vehicle database and extensive automotive release information [2]. - Autohome serves as a preferred platform for automotive manufacturers and dealers to promote advertising campaigns, leveraging its access to a large and active consumer user base [2]. - The company offers dealer subscription and advertising services, enabling dealers to market their inventory and services to millions of potential online users in China [2]. - Autohome operates a full-featured online trading platform called "Car Mall," which assists manufacturers and dealers in facilitating transactions [2]. - Additional value-added services provided by the company include automotive finance, insurance, used car trading, and after-sales services through its website and mobile applications [2].