Bell Media Implementing LiveRamp's Authenticated Traffic Solution

Core Insights - Bell Media has adopted LiveRamp's Authenticated Traffic Solution (ATS) to enhance identity and addressability in the Canadian media ecosystem [1][2] - The implementation of ATS on Connected TV will allow Bell Media to deliver tailored ads across its premium content, improving programmatic TV buying with privacy-first signals [2][6] - LiveRamp's ATS utilizes RampID, enabling advertisers to connect their first-party data to publishers' authenticated inventory in a privacy-forward manner [3][5] Company Overview - Bell Media is Canada's leading media and entertainment company, with a diverse portfolio including CTV, Crave, and various specialty channels [9][10] - The company provides advanced technology and analytics support through the Bell Marketing Platform, which includes tools for audience management and advertising solutions [10] - Environics Analytics (EA) is a premier marketing and analytical services company in Canada, specializing in data collaboration and analytics [12]