浪莎股份：助力加盟商提升盈利水平

Core Viewpoint - Sichuan Langsha Holdings Co., Ltd. (Langsha Co., 600137) held a performance and cash dividend briefing for 2024 and Q1 2025, addressing market concerns and outlining future development plans [1] Group 1: Economic Environment and Company Strategy - The company is responding positively to the "Special Action Plan to Boost Consumption," highlighting the enhanced internal economic momentum due to ongoing policy implementations [1] - Langsha Co. aims to leverage a continuously optimized business environment for sustainable and high-quality development [1] - The company plans to focus on market-oriented and digital innovations to drive growth, emphasizing domestic demand and the digital economy [1] Group 2: Financial Performance and Dividend Policy - Since 2017, Langsha Co. has maintained a cash dividend policy, with annual cash dividends exceeding 30% of the net profit attributable to shareholders [2] - The 2024 dividend plan balances the company's operational funding needs while protecting the interests of minority shareholders [2] Group 3: Market Expansion and Brand Development - The company will adopt a dual strategy for market expansion, enhancing its omni-channel marketing network while steadily increasing store numbers [2] - Langsha Co. aims to improve brand influence and consumer recognition through optimized sales channels and standardized management practices [2] Group 4: Industry Challenges and Competitive Strategy - The apparel industry is characterized by low concentration and intense competition, which poses challenges for Langsha Co. [3] - The company is implementing digitalization and strict process controls to enhance product quality and support business development [3] - A customer-first approach is being adopted, with a focus on improving service marketing capabilities and enhancing brand competitiveness through consumer-centric operations [3]