Uber Makes Ride-Share So Easy To Use Your Grandparents Can Book A Ride

Ride-share company Uber Technologies UBER could have a new demographic to help push its revenue growth into the future: senior citizens.Here's a look at how Uber is extending its offerings in the U.S.What Happened: While most attention on Uber now centers on autonomous vehicles and increased competition, the company is looking to expand its customer base.Many will remember the old Geico commercials that stated getting insurance was "so easy a Caveman could do it." Uber isn't catering to cavemen yet, but is ...