Home Depot Bets on Pros Again: Will It Reignite Growth in FY25?

Core Insights - Home Depot Inc. (HD) is strengthening its position in the home improvement market, particularly in the Professional ("Pro") customer segment, despite a decline in big-ticket discretionary demand [1][4] - Pro sales have surpassed DIY sales in the first quarter of fiscal 2025, with notable growth in Pro-focused categories such as gypsum, decking, concrete, and fencing [1][8] - The integration of SRS Distribution has enhanced trade credit management for Pro customers, leading to improved engagement and project-based sales [2][4] Pro Ecosystem Enhancements - Home Depot is investing in its Pro ecosystem through expanded delivery capabilities, dedicated sales support, and exclusive product lines, aiming to capture a larger share of the $1-trillion market [1][3] - Specialized sales teams, improved CRM tools, a streamlined B2B website, and loyalty-based pricing programs have generated over $1 billion in incremental annualized sales across 17 key markets [3][8] - The company is focused on enhancing convenience, service, and product availability to increase its Pro market share [3] Competitive Landscape - Lowe's Companies Inc. (LOW) and Floor & Decor (FND) are significant competitors in the Pro business category [5][6] - Lowe's, with a market cap of $128.2 billion and around 1,740 stores, has a Pro segment that accounts for approximately 25% of its sales, compared to over 50% for Home Depot [6] - Floor & Decor is gaining traction in the hard surface flooring market with a specialized business model, although its Pro market share remains smaller than Home Depot's [7] Market Outlook - Despite macroeconomic uncertainties and high interest rates affecting DIY project demand, Home Depot anticipates long-term potential in delayed Pro spending [4] - The company is well-positioned to leverage pent-up demand, supported by a solid customer base and a maturing Pro ecosystem [4]