SPOT's User Engagement Surges: Will This Lead to Global Dominance?

Key Takeaways Spotify's MAUs rose 10% year over year to 678M in 1Q25, with premium users up 12% to 268M. Growth was driven by emerging markets like Latin America and the Rest of World via localized strategies. AI features like Spotify Wrapped and AI DJ are boosting engagement and converting free users to paid ones.Spotify Technology S.A.’s (SPOT) user growth is instrumental to its global dominance in the audio streaming domain. In the first quarter of 2025, total monthly active users (MAUs) grew 10% year ...