Group 1 - The revised regulations on frugality and anti-waste in government agencies prohibit high-end dishes, cigarettes, and alcohol during work meals, setting a clear boundary for official receptions and establishing a new standard for social conduct [1] - During the annual shareholders' meeting of Kweichow Moutai Co., the company adopted a buffet format for the dinner, which notably did not include alcohol, instead serving blueberry juice [1] - Since the 18th National Congress, the central government has persistently promoted the implementation of the eight central regulations, leading to a significant decline in violations related to extravagant dining and drinking [1] Group 2 - Recent reports from the central level highlighted severe violations of the eight central regulations, including cases where public officials' drinking led to fatal incidents, serving as stark reminders of the consequences of excessive drinking culture [2] - The brand narrative of Moutai has traditionally included a strong drinking culture, but there is a growing recognition that this should evolve to align with modern values and consumer trends, moving away from coercive drinking practices [2] - A survey indicated that 58.3% of young respondents are extremely averse to the drinking culture, reflecting a shift in societal attitudes towards alcohol consumption and the desire for a more respectful social interaction [2] Group 3 - At the Moutai shareholders' meeting, the chairman expressed the intention to detach the association of high-end liquor with drinking culture, indicating a strategic shift in branding [3] - Moutai has diversified its product offerings beyond high-proof liquor, introducing items like ice cream and chocolate, which appeal more to younger consumers [3] - The low-alcohol beverage market in China is projected to exceed 70 billion yuan this year, with products like beer and fruit wine gaining popularity among younger consumers who prefer moderate drinking experiences [3]
不喝酒就不办事?酒桌文化只会误事
Zhong Guo Qing Nian Bao·2025-06-05 22:37