白象“多半桶”“多半袋”商标均无效

Core Viewpoint - The controversy surrounding the "Duoban" trademark on White Elephant's instant noodle products has sparked significant public discussion, leading the company to issue an apology and clarify the product's weight and branding strategy [4][5]. Group 1: Product and Branding - The "Duoban" products are based on a 70g noodle cake, now offered in larger 110-120g sizes, aimed at distinguishing them from regular products [5]. - The trademark "Duoban" is intended to help consumers identify larger portion products, and the company acknowledges the potential for consumer misunderstanding [5][6]. - The "Duoban" brand's noodle cake weighs 110g, which is nearly 50% more than the standard 75g noodle cake in regular White Elephant products [6]. Group 2: Market Performance - White Elephant ranks first in sales within the instant noodle category on the Douyin e-commerce platform, with sales between 50 million to 75 million yuan in the past month [7]. - The brand's self-operated sales account for 51.72% of its total sales on Douyin, while influencer sales contribute 12.85% [7]. - The highest-selling product under the "Duoban" brand has generated sales of 100,000 to 250,000 yuan in the last month, significantly lower than other popular products like the Sweet Spicy Turkey Noodle [7].