年轻人玩起匹克球，打开一个亿级消费市场

Core Insights - Pickleball is emerging as a popular sport in China, with a growing number of enthusiasts and participants, likened to a "three-in-one" sport due to its combination of elements from badminton, tennis, and table tennis [1][2] - The sport's accessibility, low equipment costs, and ease of learning are driving its popularity among various age groups, including children and adults [2][4] - Major sports brands are increasingly investing in pickleball, with companies like Adidas and Li Ning actively expanding their product lines and hosting tournaments [4][5] Industry Trends - The global pickleball community has expanded to over 90 countries, with significant participation growth in China, particularly in Guangdong and Shanghai, where the number of courts is expected to increase significantly [2][5] - The cost of pickleball equipment is relatively low, with paddles priced between 100 to over 1000 yuan, making it more accessible compared to other racquet sports [2][4] - The pickleball equipment market is projected to grow, with global sales reaching $204 million in 2023 and expected to hit $360 million by 2030, reflecting a compound annual growth rate (CAGR) of 8.6% [7] Market Opportunities - The rise of pickleball has created business opportunities, with private coaching sessions priced similarly to tennis lessons, indicating a viable market for coaching and facilities [4][5] - China is a major production hub for pickleball equipment, with around 300 companies manufacturing related products, highlighting the potential for growth in domestic production and export [5][8] - The professionalization of pickleball in the U.S. has led to increased investment and revenue generation, with leagues like Major League Pickleball (MLP) attracting significant financial backing and partnerships [6][7]