Industry Overview - Agricultural machinery refers to various machines used in crop planting and livestock production, as well as the initial processing and handling of agricultural and livestock products [1][6] - The industry is experiencing a structural adjustment driven by policy support, with a focus on the intelligent development of agricultural equipment [1][6] - The total power of agricultural machinery in China is projected to grow from 105,622.15 million kilowatts in 2020 to approximately 116,230 million kilowatts in 2024, indicating a transition towards new productive forces [1][6] Policy Support - Recent policies emphasize the upgrade of agricultural machinery towards high-end, intelligent, and green technologies, including the implementation of subsidies for machinery replacement and purchase [6][8] - The government has introduced various measures to enhance the subsidy standards for agricultural machinery, encouraging the replacement of old, high-energy-consuming equipment [8][10] Market Dynamics - In 2024, the agricultural machinery subsidy consumption scale is expected to reach 66.578 billion yuan, with a decrease in both the number of units sold and total sales compared to previous years [10][11] - The subsidy sales for power machinery and harvesting machinery exceeded 10 billion yuan, with power machinery accounting for 36.57% of the subsidy market [11][10] Competitive Landscape - The global agricultural machinery market is dominated by major players such as John Deere, Case New Holland, and AGCO, while domestic leaders like YTO Group, Weichai Lovol, and Wode Agricultural Machinery hold significant market shares in high-end products [13][15] - Despite rapid growth, China lacks large agricultural machinery manufacturers with international influence, but the market is expected to become more competitive as companies focus on technological innovation and service network expansion [13][15] Development Trends - The industry is witnessing a shift towards smart and digital transformation, with technologies like AI and 5G enhancing operational efficiency and reducing labor costs [19][20] - Green transformation is also a priority, with a focus on developing new energy agricultural machinery, such as electric tractors and hydrogen fuel cell harvesters, to meet carbon reduction goals [20][21] - Chinese agricultural machinery companies are increasingly expanding into international markets, supported by government policies that encourage overseas investment and collaboration [22][24]