渐入佳境的C面：赛事经济怎样培育壮大

Core Viewpoint - The rise of sports-themed films in China, such as "Hot and Spicy" and "Racing Life 2," reflects the growing trend of event-driven consumption and the expansion of the sports economy in the region [1][2]. Group 1: Sports Economy Development - The sports economy in China has evolved beyond direct ticket sales to include consumption related to events, tourism, and media [2]. - In Anhui, the sports economy is creating new consumption scenarios, expanding service consumption, and promoting the integration of culture and tourism [2][3]. - The hosting of high-profile events in Anhui has increased the region's attractiveness for both spectators and participants, leading to significant economic benefits [3][4]. Group 2: Economic Impact of Events - In 2024, Anhui hosted 170 sports events, attracting approximately 340,000 spectators and generating nearly 20 million yuan in direct revenue, with total consumption driven by these events reaching around 2.6 billion yuan [3]. - The 2024 International Ecological Rally Cup is expected to generate about 150 million yuan in economic benefits across six cities in Anhui, highlighting the integration of the automotive and sports industries [4]. Group 3: Infrastructure and Urban Development - High-level sports events necessitate improvements in urban infrastructure, including transportation and venue upgrades, which in turn stimulate local economic development [5][6]. - Cities like Hefei are enhancing their sports facilities to meet the demands of major events, which is expected to have a long-term positive impact on local infrastructure investment [5][6]. Group 4: Cultural and Tourism Integration - The "China·Beautiful Anhui" cycling event has significantly boosted local consumption, with 2023 generating over 300 million yuan and 2024 expected to exceed 600 million yuan [7]. - Events in Huangshan have attracted 1.49 million visitors, generating over 1.8 billion yuan in consumption and demonstrating the potential of sports events to drive tourism [8]. Group 5: Future Prospects - The Anhui Sports Bureau plans to further integrate event-driven tourism into its strategy, aiming to create new consumption scenarios and enhance the region's appeal as a sports tourism destination [9].