Chan Ye Xin Xi Wang·2025-06-06 01:46Overview - The automotive audio market in China is experiencing rapid growth, with a projected market size of 68.618 billion yuan in 2024, representing a year-on-year increase of 4.60% [1][12] - Consumers are increasingly willing to pay higher prices for high-quality audio systems, leading to diverse demands for sound quality, functionality, and design [1][12] Market Policies - The Chinese government has implemented various policies to support the development of the automotive audio industry, including the "14th Five-Year" technology innovation plans and initiatives for recycling and upgrading equipment [5][7] Industry Chain - The automotive audio industry relies on upstream suppliers of metal materials and electronic components, while downstream demand comes primarily from automotive manufacturers, repair services, and customization markets [8][10] Current Development - The automotive audio market is predominantly driven by the pre-installed market, which accounts for over 90% of the total market, as manufacturers integrate audio systems into vehicles before sale [12] Competitive Landscape - The automotive audio market has high entry barriers, with domestic brands gradually breaking the dominance of foreign brands through improved quality and localized services [15] - Key players in the industry include companies like Aisico, Suzhou Shangsheng Electronics, and Guangdong HiVi Technology, with significant market presence in regions like Guangdong and Zhejiang [15][17][19] Future Trends - The integration of automotive audio systems with AI, IoT, and 5G technologies is expected to enhance user experience through smart voice assistants and personalized audio configurations [21]