SEEKWAVES推出客户导向创新实践体系CCI，破解企业“以客户为中心”的落地难题

Core Insights - The article discusses the challenges B2B companies face in translating the customer-centric philosophy into tangible business results, highlighting the launch of SEEKWAVES' CCI (Customer-Centric Innovation) framework to address these challenges [1][4]. Group 1: Misconceptions in Customer Orientation - SEEKWAVES identifies three common misconceptions that hinder effective customer orientation in B2B enterprises: equating "what customers say" with "what they truly need," confusing "customer satisfaction" with "customer success," and treating "customer-centricity" as merely a slogan without actionable steps [4]. - The consulting director emphasizes that true customer orientation requires a deep understanding of customer business scenarios and identifying unmet key tasks for systematic innovation [4]. Group 2: CCI Framework - The CCI methodology focuses on customer tasks as the core of innovation, promoting value proposition reconstruction, collaborative innovation of products and services, and business process reengineering [4]. - CCI breaks down organizational transformation into three core support dimensions: mechanisms for cross-departmental process integration, cultural initiatives to build a "customer-first" consensus, and capability development through targeted training and practical exercises [5]. Group 3: Implementation and Service Model - SEEKWAVES adopts a "running alongside" service model, contrasting with traditional consulting that ends with a PowerPoint presentation, by embedding its team within client projects to ensure a complete process from customer insight to market validation [5]. - The goal of CCI is to create a sustainable system capability within enterprises, functioning as an innovation engine driven by customer needs rather than a short-term tactical response [5]. Group 4: Company Overview - SEEKWAVES is a management consulting firm focused on business innovation in the B2B sector, aiming to drive business growth through innovation and organizational capability [5]. - The company specializes in helping enterprises understand customer needs, reconstruct value propositions, enhance sales and channel effectiveness, and strengthen organizational collaboration across various industries [5].