站在时尚前沿，林氏木业为冰雪季添彩

Core Viewpoint - Lin's Wood Industry aims to be a leader in the home furnishing market by integrating aesthetics and fashion, resonating with consumers, and promoting a vision of "making life better" [1] Group 1: Marketing Strategy - The company launched a live streaming event called "Snowy Cabin Party" in collaboration with Tmall, attracting significant attention and engagement from consumers during the winter season [1][3] - The live streaming activity spanned the entire month of December, creating a unique snow experience for southern consumers, showcasing Lin's Wood Industry's commitment to creativity and consumer engagement [3] Group 2: Consumer Engagement - Lin's Wood Industry achieved a total exposure of 160 million for its winter-themed marketing campaign in December, highlighting the effectiveness of its promotional strategies [3] - The brand's focus on high aesthetic taste and unique style expression aligns with the emerging consumer trend of "long-termism," emphasizing quality and value [3][4] Group 3: Product Offering - The company introduced a new product line called the "Floral Series," which combines elegant French retro styles with a warm aesthetic suitable for winter, enhancing the emotional value for consumers [4] - The live streaming events served as a platform to showcase this new product line, reinforcing the brand's connection with consumers and its commitment to long-term engagement [4]