毕业季催热 “手作经济”

Core Insights - The "handmade economy" driven by national潮文化 is experiencing a surge in consumer interest as graduation season approaches [1] - DIY material kits and handmade tools are becoming popular among young consumers, who express their emotions and cultural identity through personalized creations [1] Group 1: Market Trends - DIY material kits that integrate intangible cultural heritage techniques and national风 elements are trending as popular graduation gifts, with discussions on "graduation DIY" exceeding one million views on platforms like Xiaohongshu [1] - The keyword "簪花学士帽" has over 9,000 related posts, indicating a strong interest in DIY graduation caps among students [1] - National潮 markets in cities like Beijing and Shanghai are adding handmade sections, attracting over a thousand visitors in a single day [1] Group 2: Consumer Behavior - Students are actively experimenting with various national潮 styles, as seen in the popularity of DIY projects like a "Harry Potter style graduation cap" on Douyin [1] - A notable case involves a student from Zhaoqing who handmade a plush graduation cap for her friend, gaining significant media attention [1] - The trend of DIY furniture is also emerging, with students facing challenges related to moving and renting, leading to increased interest in materials like aluminum profiles and marine boards for creating personalized living spaces [1] Group 3: Cost and Sustainability - DIY furniture materials are appealing to young consumers due to their low cost and high customization potential, with an aluminum profile desk kit priced at one-third of ready-made furniture [1] - The ability to freely assemble these materials aligns with graduates' desires for space efficiency and environmental consciousness [1]