中国人民大学刘瑞明：兴趣电商模式帮助降低农业销售的供应链成本

Core Insights - The report highlights the role of interest e-commerce platforms, such as Douyin, in promoting rural industry revitalization by showcasing rural ecological environments, diverse customs, and historical culture, thus enhancing the value of rural specialty products and increasing farmers' income [1][2] Group 1: Interest E-commerce and Rural Development - Interest e-commerce platforms provide a direct communication and sales opportunity for agricultural producers, reducing supply chain costs and improving profit margins for farmers [2][3] - Digital new farmers leverage short videos and live streaming to drive rural industry development, addressing the challenges of small-scale agricultural production through precise user matching and demand data [2] Group 2: Role of New Farmers - New farmers, defined as modern agricultural operators utilizing digital platforms, are essential in transforming agricultural production and sales processes, enabling a shift towards standardized and industrialized farming practices [3] - The entrepreneurial spirit of new farmers can reorganize agricultural operations, enhancing the efficiency of production factor aggregation and promoting the sharing of digital tool advancements [3]