“1袋半”方便面商标遭质疑！今麦郎客服回应：量确有一袋半

Core Viewpoint - The trademark dispute surrounding the "Duo Ban" (多半) brand by White Elephant and the "1 Bag and a Half" (1袋半) series by Jinmailang highlights the complexities of trademark registration and consumer perception in the instant noodle market [1][2]. Group 1: Trademark Issues - Jinmailang has faced multiple rejections in its attempts to register the "1 Bag and a Half" trademark since 2015, with the latest application status being "under substantive examination" as of September 19, 2024, and a previous application on May 18, 2023, being "under review after rejection" [1]. - White Elephant's "Duo Ban" products are marketed as larger portion sizes, with the company stating that the trademark was intended to differentiate these products from standard sizes for consumer convenience [2]. Group 2: Product Offerings - Jinmailang's "1 Bag and a Half" instant noodles are prominently featured in their flagship store, with packaging emphasizing a net weight of 120 grams, compared to the 88 grams of their "Soup is Good" series [1]. - White Elephant's "Duo Ban" products are based on a 70-gram noodle cake, now offered in larger sizes of 110-120 grams, aiming to clarify product offerings for consumers [2].