Core Viewpoint - The successful implementation of the can code by Ausnutria's high-end imported milk powder brand, Hipp, marks a significant technological breakthrough in the imported milk powder industry, enhancing consumer service and providing a model for digital transformation in the sector [1][2][11] Group 1: Technological Breakthrough - Hipp has become the first imported milk powder brand to successfully apply can codes, overcoming a significant technical barrier in the industry [1][2] - The can code system includes 18 functions such as automated code management, product flow control, and consumer reward strategies, enhancing operational efficiency [3] - The system allows for global traceability from the source in the Netherlands to the consumer in China, addressing the complexities of cross-border supply chains [3] Group 2: Consumer and Channel Benefits - The can code system enables precise identification of new users and collection of consumer behavior data, supporting the development of a more scientific membership system [5] - The implementation of the can code has led to a sevenfold increase in the number of participating stores in the long-term benefit program [5] - The dynamic reward mechanism adjusts rebates based on local sales performance, protecting channel partners' interests and enhancing their confidence in the brand [5] Group 3: Enhanced Consumer Experience - The application of the can code improves the transparency of the quality traceability system, allowing consumers to access comprehensive information about the product's origin and production process [7] - Promotional activities linked to the can code, such as cash rewards and gift exchanges, provide tangible benefits to consumers, enhancing their overall experience [9] - The initiative represents a significant evolution in product quality traceability and consumer engagement in the infant formula sector [7][11]
进口奶粉罐内码!海普诺凯以数字化护航行业发展
Sou Hu Wang·2025-06-06 05:07