国家网络身份认证公共服务推广，将如何助力个人信息保护？

Core Points - The Ministry of Public Security and other departments have released the "National Network Identity Authentication Public Service Management Measures," effective from July 15, 2025, allowing individuals to voluntarily apply for a network number and certificate using valid identification [1][14]. - The new system reduces the risk of personal information exposure by allowing users to authenticate their identity without revealing sensitive information like their ID number, only providing a verification of "yes" or "no" to platforms [1][3]. - The initiative aims to combat issues related to personal information theft and fraud, particularly in the context of rampant telecom scams [3][12]. Summary by Sections National Network Identity Authentication Service - The service consists of a network number (a unique identifier without personal information) and a network certificate (which carries non-explicit identity information) [5][11]. - Users can apply for these services through the "National Network Identity Authentication" app, which requires identity verification via NFC and facial recognition [6][10]. Implementation and Adoption - Over 400 applications, including major platforms like WeChat, Taobao, and Baidu, have integrated this service, allowing users to register accounts and verify identities without exposing personal information [11][12]. - The app has been downloaded 16 million times, with 8 million network numbers and certificates issued, and 12 million authentication services provided [10][11]. Benefits and Use Cases - The service is being utilized in various sectors, including government services, education, and tourism, to enhance user experience and reduce the need for physical identity verification [12][13]. - It helps mitigate risks of identity fraud in sensitive areas like finance and cultural tourism, where accurate identity verification is crucial [12][13]. Future Prospects - The management measures are expected to expand the service's application across more scenarios, including traffic management apps [13][14]. - The initiative is designed to be free for the public and businesses, focusing on protecting personal information and facilitating convenience [14].