楼市尺度越来越大

Core Viewpoint - The price adjustments in the Shenzhen new housing market, particularly in the Chiwan area of Nanshan District, have led to significant complaints from homeowners, highlighting the volatility and challenges in the current real estate market [1][2][15]. Price Fluctuations - The Chiwan Huiguang Plaza project was launched in October 2023 with a record average price of approximately 100,000 yuan per square meter, offering an 85% discount at the opening [3]. - By May 2024, the average price was reduced to about 77,000 yuan per square meter, with over half of the initial pre-sale units (233 out of 413) being adjusted [4][13]. Homeowner Complaints - Homeowners have expressed dissatisfaction with the developer's refusal to adjust prices for them, despite previous promises of equal treatment in case of future price reductions [9]. - After failed negotiations, homeowners refused to pay the remaining down payment, leading to the developer canceling their purchase agreements and retaining their deposits [10][11]. Market Dynamics - The overall market is experiencing a significant price reduction, with the same unit types seeing price drops ranging from tens of thousands to millions of yuan within a year [14]. - The introduction of new projects, such as the Chiwan Langyue Bay, further intensifies the price competition, with discounts reaching as low as 53,000 yuan per square meter [15]. Developer Financial Health - The urgency for cash flow among developers is evident, as they are adjusting prices to stimulate sales amid high inventory levels [18]. - The financial report of the controlling company indicates a total asset increase to approximately 7.12 billion yuan, with total liabilities rising to about 3.38 billion yuan [18]. Market Implications - The price adjustments in core areas like Nanshan suggest a need for reevaluation of property values, as even high-demand regions are not immune to market pressures [20]. - Short-term price cuts may boost sales but could lead to long-term market hesitance and potential chain reactions affecting overall market stability [22][24].