Mei Ri Jing Ji Xin Wen·2025-06-06 07:54Group 1 - The "Su Super" league, a grassroots football event in Jiangsu, has gained significant popularity and media attention since its launch, showcasing a blend of official support and community involvement [1][3] - The league has positively impacted local sponsors and related industries, with stock prices of companies linked to football, tourism, and food experiencing notable increases [3][4] - The event has led to a surge in tourism, with a 305% year-on-year increase in bookings for local attractions during the league's active period [3] Group 2 - Despite the league's popularity, major international sports brands have not engaged as sponsors, citing the league's regional nature and its nascent stage of influence [6][9] - Local sponsors, such as Jiangsu Bank, have benefited significantly from their association with the league, with stock prices of related companies rising [8] - The league's success is attributed to its alignment with consumer demand, low ticket prices, and the ability to engage a broad audience [10][12]