以梦为马 “习酒·我的大学”托举每一个学子的成长之路

Core Viewpoint - The "Xijiu·My University" scholarship program, initiated by Xijiu, has been a significant force in supporting students' educational aspirations and fostering a culture of gratitude and social responsibility among beneficiaries [2][8]. Group 1: Scholarship Program Impact - The "Xijiu·My University" scholarship program has been running for 19 years, providing financial support to thousands of students, with a total funding of 159 million yuan [8]. - The program has transformed the lives of many students, such as Chen Huachao, who, after receiving the scholarship, now works in Xijiu's e-commerce department, contributing to the company's digital transformation [2][3]. - Beneficiaries like Luo Taifen have successfully transitioned from scholarship recipients to employees within Xijiu, demonstrating the program's long-term impact on career development [3]. Group 2: Corporate Social Responsibility - Xijiu has shown a strong commitment to social responsibility, recently donating 10 million yuan to the Guizhou Youth Development Foundation to further support students [8]. - The company actively engages in local community development, helping over 16,000 farmers increase their income through highland barley cultivation [11]. - Xijiu's initiatives extend beyond education, as it has participated in various disaster relief efforts and environmental protection activities, reinforcing its role as a socially responsible enterprise [11][13]. Group 3: Cultural and Ethical Values - The company embodies the values of "benevolence" and "integrity," aligning its actions with the Confucian moral framework of "ren, yi, li, zhi, xin" [13]. - Xijiu's commitment to nurturing talent is evident, having recruited 624 professionals in 2024 alone, including numerous industry experts and masters [13]. - The scholarship program not only aids students financially but also instills a sense of gratitude and social responsibility, encouraging them to give back to their communities [6][14].