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从“打卡”到“常客” :直升机观光高成本、低复购困局如何破?
Xin Hua Cai Jing·2025-06-06 08:41

Core Insights - The launch of Shanghai's first customized low-altitude sightseeing route signifies a new trend in tourism, combining low-altitude experiences with cultural tourism, with significant market potential projected to exceed 200 billion yuan by 2030 [1][6] Group 1: Market Potential - The low-altitude tourism market has an estimated potential customer base of around 400 million, indicating substantial growth opportunities [1] - The industry is expected to surpass a market size of 200 billion yuan by 2030, showcasing considerable economic potential [1][6] Group 2: Challenges in Development - New sightseeing routes face challenges such as difficulty in booking due to a lack of fixed flight schedules and the need to meet minimum passenger requirements [2] - The operational costs of helicopter sightseeing are relatively high, which contributes to the difficulty in attracting customers and maintaining profitability [3] Group 3: Consumer Behavior - Many consumers view helicopter sightseeing as a one-time experience, leading to low repeat purchase rates, which poses a challenge for sustaining business [3] - The unique perspective and experience offered by helicopter tours are appealing, but the transient nature of consumer interest limits long-term engagement [3] Group 4: Innovative Solutions - The integration of IP empowerment and cross-industry experiences can enhance customer engagement and retention, creating new consumption scenarios [4][5] - Initiatives such as combining helicopter tours with other activities (e.g., paragliding, coastal vacations) have been implemented to diversify the experience and increase customer loyalty [5] Group 5: Policy and Future Outlook - The government has recognized low-altitude economy as a core component of new productive forces, with over 30 provinces expected to introduce supportive policies by 2025 [6] - The low-altitude tourism sector is evolving into a comprehensive economic ecosystem, integrating various aerial and ground-based tourism experiences to stimulate consumer spending across multiple sectors [6]