从“野孩子”人设到展现情绪价值：WAKUKU 如何重构潮玩经济？

Core Viewpoint - The WAKUKU pop-up store event successfully combines limited edition products with interactive experiences, showcasing the potential of the toy industry and the "pop-up economy" [4][6]. Group 1: Event Highlights - The WAKUKU pop-up store attracted a large crowd, with over 5 million views on social media platforms, indicating strong consumer interest and engagement [1][4]. - The event featured a 2.5-meter tall WAKUKU figure that danced to music, creating an immersive experience for attendees [1]. - The pop-up's success is attributed to its "launch + limited + interactive" strategy, which created a complete cycle of offline queuing, online virality, and secondary dissemination [4]. Group 2: Market Insights - The global toy market has grown from 631.2 billion yuan in 2019 to 773.1 billion yuan in 2023, with significant growth potential in China, where per capita toy consumption is only one-fifth of that in the U.S. [6]. - The limited edition products have a gross margin 25% higher than regular items, demonstrating the commercial value of "limited economy" [6]. - The integration of "experience economy + IP narrative" in the event has opened new avenues for the toy industry, transforming toys into emotional carriers for consumers [6]. Group 3: Company Performance - Quantum Song reported revenue of approximately 571 million yuan and a net profit of about 41.14 million yuan for the third quarter of the 2025 fiscal year, marking eight consecutive quarters of profitability [7]. - The company has reduced sales expenses by 45.8% year-on-year, focusing resources on high ROI businesses [7]. - Quantum Song aims to leverage its core toy IP to expand diverse consumption scenarios and global reach, creating long-term value for users and shareholders [7].