Mei Ri Jing Ji Xin Wen·2025-06-06 10:15Core Insights - The plant-based food market has gained momentum since 2025, with major food corporations like Nestlé, Danone, and Kraft Heinz announcing significant developments in this sector [1][2]. Group 1: Market Trends - Plant-based foods include plant-based meat, milk, and eggs, driven by health and environmental concerns, as well as the global need for alternative protein sources [2][9]. - The global plant-based food market is rapidly growing, although consumer acceptance in China is relatively low compared to international markets, leading to a decrease in market buzz compared to previous years [2][19]. Group 2: Corporate Developments - In April 2025, Nestlé increased its stake in Orgain, a leader in plant-based nutrition, highlighting its growth in the first quarter [3]. - Kraft Heinz launched its first plant-based dessert under the JELL-O brand, indicating a strategic move towards plant-based offerings [3]. - Danone announced the acquisition of a majority stake in Kate Farms, a U.S. plant-based brand focused on nutritional products [8]. Group 3: Consumer Preferences - Health is a primary motivator for consumers purchasing plant-based products, with a reported 11% increase in sales of plant-based protein powders and liquid products in the U.S. retail market [9]. - Environmental benefits are also a significant selling point, as plant-based foods have a much lower carbon footprint compared to animal products [10]. Group 4: Regional Insights - The North American market is the largest for plant-based foods, while Europe has the highest maturity level, and the Asia-Pacific region is experiencing the fastest growth [17]. - In China, consumer acceptance of plant-based foods is still developing, with plant-based drinks like oat milk gaining more traction than plant-based meats [19][20]. Group 5: Future Outlook - The shift towards plant-based foods is seen as a long-term strategy to reduce reliance on animal protein, with significant investments and policy support expected to drive growth in this sector [16][18]. - The market for plant-based foods is projected to grow rapidly in various regions, driven by health awareness and government initiatives promoting sustainable food systems [18].