经纬交织间，透视高德毛毯数字化转型“破茧”之路

Core Viewpoint - Gaode Carpet Company is a leading player in the domestic carpet industry, achieving significant production and sales milestones while facing challenges typical of traditional manufacturing, such as reliance on foreign trade and inventory pressure [1][3]. Group 1: Company Overview - Gaode Carpet Company operates with 8 flat screen printing lines and 2 round screen printing lines, producing over 20 million carpets annually [1]. - The company has a sales revenue exceeding 500 million yuan, with products exported to over 60 countries and regions worldwide [1]. Group 2: Challenges Faced - The company faces challenges including a single market structure due to over-reliance on foreign trade orders, long capital turnover cycles, and high inventory pressure [3]. - Increased volatility in international market demand has necessitated the exploration of new growth avenues for traditional manufacturing enterprises [3]. Group 3: Digital Transformation - A partnership with Shupai Group's Shupai Yigou has enabled Gaode Carpet to establish an online bridge to the domestic market, facilitating direct consumer access [3]. - The new digital model allows for immediate full payment upon contract signing, significantly improving cash flow and reducing inventory risks [3]. Group 4: Future Outlook - The company anticipates continued growth in domestic orders and improved operational efficiency through digital capabilities [3]. - Gaode Carpet aims to innovate product lines based on insights into domestic consumer demands for high-quality and personalized products, contributing to the digital transformation of the home textile industry [3].