Nan Fang Du Shi Bao·2025-06-06 10:43Core Insights - The core viewpoint emphasizes the importance of technological innovation in building a world-class brand, as stated by BYD's General Manager of Brand and Public Relations, Li Yunfei [2] Group 1: Sales and Financial Performance - In the first five months of this year, BYD achieved sales of 1.76 million vehicles, representing a 39% increase compared to the same period last year [2] - For 2024, BYD plans to invest 54.2 billion in R&D, which is the highest among over 5,000 listed companies in A-shares, while the profit is only 40.3 billion [2] Group 2: Marketing and Brand Strategy - Li Yunfei outlined the need for responsible marketing, which includes avoiding exaggerated claims, focusing on mass production, emphasizing technology and product quality, and combating negative public relations [3] - The company aims to enhance its brand's high-end positioning and international presence, with a focus on technological innovation [3] Group 3: Industry Challenges and Recommendations - Li Yunfei highlighted the prevalence of chaotic marketing practices in the industry and suggested that companies should refrain from disparaging competitors for short-term gains [2][3] - He recommended that the government set export thresholds for car manufacturers, advising that companies lacking the necessary capabilities should not pursue internationalization prematurely [3]