Group 1: Core Insights - Guohai Securities initiates coverage on Zhibo City Technology with a "Buy" rating, projecting a target market value of 16.6 billion RMB by 2025, corresponding to a target price of 13 HKD [1][7] - The global social media account count is expected to reach 5.04 billion by January 2024, representing 62.3% of the global population, indicating strong market penetration [2] - The global social networking market is projected to grow at a compound annual growth rate (CAGR) of 26.2%, exceeding 300 billion USD by 2030 [2] Group 2: Market Position and Product Matrix - Zhibo City Technology maintains a leading position in various segments of the social market, with SUGO ranking third globally in the audio/voice social sector and TopTop ranking third in the gaming social sector [4] - The Middle East is identified as a lucrative market for online entertainment due to high GDP and limited offline entertainment options, with Zhibo City Technology's MICO becoming a mainstream social platform in the region [4][6] - The company has established a strong foothold in North America, South Asia, and Southeast Asia, leveraging its products to expand rapidly in favorable market conditions [4] Group 3: Business Capabilities and Financial Projections - Zhibo City Technology's competitive advantage stems from localized product operations, understanding of niche markets, and a multi-country, multi-product strategy that reduces marginal costs and mitigates market risks [6] - The company anticipates revenue growth from its products, with SUGO expected to generate 10 million USD monthly by 2024 and TopTop's monthly revenue projected to increase from 5 million USD to over 10 million USD by the end of 2025 [6][7] - Financial forecasts indicate revenues of 6.6 billion RMB, 8.3 billion RMB, and 10.3 billion RMB for 2025-2027, with net profits of 980 million RMB, 1.34 billion RMB, and 1.78 billion RMB respectively, reflecting a strong growth trajectory [7]
国海证券首次覆盖赤子城科技给予“买入”评级,目标市值166亿元,对应目标价13港元