共话企业出海之道——“走进欧洲”专题研讨会在中国法国工商会举行

Core Insights - The global economic landscape is undergoing significant changes, prompting discussions on cross-border opportunities in the era of regional trade [1] Group 1: Event Overview - The "Entering Europe" seminar was held in Shanghai, co-hosted by Lyon Business School and Amway Consulting, focusing on new cross-border opportunities [1] - The event featured experts and scholars discussing practical strategies and insights for businesses looking to expand internationally [1][5] Group 2: Key Speakers and Contributions - Notable speakers included Wang Hua, Vice President of Lyon Business School, who emphasized the importance of brand strategy and globalization for Chinese automotive companies [8] - Lin Haori, Managing Director of Amway Consulting China, highlighted the need for Chinese companies to adapt to the European market's unique regulatory and labor environments [9] - Wang Yang, Executive Deputy Director of the Global Human Resources and Organizational Innovation Center at Lyon Business School, discussed the dual challenges of globalization and localization faced by Chinese enterprises [12] Group 3: Strategic Insights - The seminar underscored that expanding overseas is no longer optional for Chinese companies but a necessity in a competitive environment [5] - Companies are encouraged to shift from a China-centric approach to a global-oriented management system, focusing on data-driven decision-making [9] - Financial management strategies for investing in Europe were discussed, emphasizing cost structure mastery and proactive planning [15] Group 4: Interactive Discussions - A roundtable forum allowed experts to share insights on financial management, human resource localization, and compliance strategies for entering the European market [16] - The discussions provided actionable insights for Chinese companies aiming to navigate the complexities of international expansion [16] Group 5: Future Outlook - Lyon Business School aims to continue empowering businesses in their global development journey, leveraging over 150 years of innovative educational philosophy [16]