CEO Says Peloton Not For Sale As Peloton Repowered Marketplace Debuts

Core Insights - Peloton has launched a resale marketplace called Peloton Repowered to connect buyers and sellers of used equipment, aiming to capitalize on the growing trend of pre-owned merchandise [3][4][5] - The company reported a 13% year-on-year decline in revenue to $624 million and a net loss of nearly $48 million in its third-quarter earnings [8] - Peloton's stock has significantly decreased since its peak in 2021, with a decline of over 20% since the beginning of the year [9] Marketplace Details - Peloton Repowered will initially be available in the Boston, New York City, and Washington, D.C. metro areas, with plans for national expansion [4] - Sellers on the platform will receive 70% of the sale price and a discount on new equipment, with discounts ranging from $200 to $600 depending on the new equipment purchased [5][6] - Buyers will benefit from a reduced activation fee of $45 for used equipment, down from the typical fee of $95 [6] Strategic Initiatives - CEO Peter Stern emphasized that he was not brought in to sell the company but to revitalize it and focus on growth through various initiatives, including enhancing the customer experience with AI [3][10] - The company has implemented job cuts and shifted its focus towards subscription sales rather than hardware sales [10][11] - Peloton is also targeting specific groups with discounted equipment rates, including educators and healthcare workers [11]