全国109对高速服务区将上新茂名荔枝！“高速服务区+全国电商”模式助“荔”香飘全国

Core Viewpoint - The event aims to promote Maoming lychee through a dual-track model of "highway service areas + national e-commerce," enhancing its market reach across the country [6][12][25]. Group 1: Event Overview - The "China Specialty Harvest Conference" was launched on June 5, 2023, in Maoming, Guangdong, to support local farmers during the lychee harvest season [5][9]. - The event is a collaboration between the Central Radio and Television Station, Maoming Municipal Government, and Guangdong Transportation Group [4][5]. Group 2: Marketing Strategy - The initiative employs a dual approach of utilizing highway service areas and e-commerce platforms to facilitate the sale of Maoming lychee [6][10]. - The event features nearly 20 leading community group buying platforms and e-commerce representatives, focusing on large-scale online sales from June 5 to June 30 [10][11]. Group 3: Economic Impact - Maoming is recognized as the largest lychee production base globally, with over 4,000 e-commerce businesses and more than 10,000 micro-businesses in the city [13][14]. - Approximately 40% of early-ripening lychee is expected to be sold through e-commerce channels this year, with purchase prices exceeding traditional channels by over 10% [14][15]. Group 4: National Reach - The event has set up lychee sales points in 109 highway service areas across the country, enhancing the visibility and accessibility of Maoming lychee [22][23]. - This initiative aims to significantly broaden the market reach of Maoming lychee, allowing travelers to conveniently taste the fruit while promoting rural revitalization [25][26].