辽宁：加力扩围提振消费 多措并举激活市场

Core Viewpoint - The Chinese government, through the Liaoning Provincial Finance Department, is implementing a series of measures to boost consumer spending and stimulate economic recovery, emphasizing the importance of consumption as a primary economic task [1][2]. Group 1: Policy Initiatives - Liaoning Province has developed several policies aimed at enhancing consumption, including the "Several Measures to Vigorously Boost Consumption" and specific initiatives for the silver economy [2]. - The province is expanding the scope of the "old-for-new" consumption policy, increasing the number of supported appliance categories from 12 to 20, and including products for home modifications for the elderly [2]. - The province has set a target to improve the support standards for subsidies related to new energy buses and battery replacements, raising the subsidy cap for home modifications from 5,000 yuan to 10,000 yuan [2]. Group 2: Financial Support and Consumer Engagement - Liaoning Province has allocated 4 billion yuan for the "old-for-new" subsidy program and has encouraged local governments to issue consumption vouchers to further stimulate consumer spending [3]. - The province has mobilized 2.4 billion yuan to support promotional activities during key holiday periods, aiming to create immersive and interactive shopping experiences [3]. - Approximately 200 million consumers have participated in the "old-for-new" program this year, generating over 15 billion yuan in direct consumption and achieving total sales of 26 billion yuan [3]. Group 3: Optimizing Consumption Environment - The government is working to streamline the approval process for consumer subsidies, aiming for a "zero-run, zero-material, zero-wait" experience for market participants [4]. - Financial incentives are being provided to encourage businesses to engage with government subsidy programs, alleviating financial pressures on enterprises [4]. - There is a strong emphasis on monitoring and managing funds allocated for consumption support to prevent misuse and ensure effective utilization [4]. Group 4: Future Directions - The Liaoning Provincial Finance Department plans to continue innovating fiscal measures, focusing on both goods and services consumption, and exploring new consumption models to enhance consumer willingness [5]. - The government aims to stimulate nighttime and digital consumption, aligning with trends in consumption upgrades to support economic growth [5].