Core Viewpoint - The article highlights the success of JD Supermarket in promoting Chinese agricultural products through innovative supply chain strategies and partnerships, enhancing the visibility of Chinese agriculture on a global scale [1][4]. Group 1: Agricultural Tourism and International Recognition - The agricultural tour led by JD Supermarket showcased China's advanced agricultural breeding technology and industrialization, as praised by American guest Evan Kale [1][4]. - Kale visited various agricultural sites, including watermelon, crayfish, and lychee production areas, gaining insights into China's modern agricultural capabilities [4]. Group 2: Supply Chain Innovations - JD Supermarket has implemented direct sourcing and large-scale procurement strategies, establishing warehouses at production sites to ensure fresh agricultural products reach consumers within 24 hours [4][5]. - The company has addressed previous challenges in logistics, quality control, and pricing, enabling better access to high-quality fresh produce for consumers [4]. Group 3: Financial Impact and Initiatives - JD Supermarket's "100 Billion Agricultural Subsidy" initiative aims to invest 10 billion yuan over three years to optimize agricultural product prices by 20%, benefiting consumers and farmers alike [5][6]. - In its first year, the initiative has already invested over 3.5 billion yuan, resulting in significant sales growth for various agricultural products and saving consumers nearly 1 billion yuan [5]. Group 4: Future Plans and Collaborations - JD Supermarket plans to deepen its engagement with over 100 specialty agricultural production areas, establishing more than 1 million acres of JD bases to enhance agricultural product sales [5][6]. - The company continues to leverage its supply chain advantages to ensure quality control and cost reduction, aiming to further benefit farmers and consumers through its initiatives [6].
京东推出优质农产品基地计划 今年将深入超百个特色农产品产业带